Digital Asset Library

and Usage Guidelines

Brand Guidelines

Brand Story

Hygain combines knowledge, experience, research and innovation with an unwavering passion to deliver leading edge nutritional solutions. Our goal is to make a difference to your horse’s health, performance and wellbeing.

Brand Values

Innovative

We are committed to innovation in equine nutrition and providing the very best for your horse. We draw on the latest scientific research to develop feed that brings out the best in your horse.

Expert

Decades of experience in developing high-performing nutritional solutions underpins everything we do at Hygain. Hygain’s team are experts in the field of horse nutrition and horse owners rely on our expertise.

Champion

For over 30 years Hygain has been feeding champions, whether it be Melbourne Cup winners, Olympic medalists or championship winners in harness racing, reining, dressage, show jumping and eventing. Hygain partners with leading riders and owners and we see the results the performance and wellbeing of their horses. We are driven by bringing our customers closer to their dream.

Trusted

Hygain is trusted by owners who want the best for their horses. Hygain’s nutritional
solutions are the product of choice for elite riders, breeders, and aspiring champions.

Friendly

We collaborate with horse owners and share our expertise to bring out the best in every horse. We are friendly and committed to the wellbeing of every horse.

Primary Colors

Our colour palette consists of a deep, royal blue paired with black and white to create contrast and a sense of trust and professionalism.

HYGAIN BLUE

C100 M86 Y0 K0
R30 G67 B150
#1e4396
PMS 2738

WHITE

C0 M0 Y0 K0
R255 G255 B255
#ffffff

SILVER

C0 M0 Y0 K25
R199 G200 B202
#c6c8ca
PMS 877 C

Also used in 20% tint

Primary Font

MONSERRAT

The Hygain primary font – to be used for headings, subheadings and body copy on all advertising and external marketing. To be used internally where possible.

Usage Guidelines

Font weight Bold should be used for headings. Medium can be used for subheadings.

Paragraph/Body text should always be in the font weight Light with Medium used for emphasis.

Aa

Montserrat Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Montserrat Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Montserrat Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz